Last updated on June 3rd, 2020 at 04:49 pm

A group of four people from the marketing deparment works on some creative ideas.Marketing specialist is another fancy job title big companies use to attract new talent.

In fact, this is an entry level job. You should not go wild with imagining all the amazing duties you’ll take care of, and campaigns you’ll design in this job, because you won’t do that.

But I do not want to discourage you.

Everyone has to start somewhere, and marketing specialist (whatever it means in a language of the particular company who advertises the vacancy) can be your gateway to a job of a marketing manager, marketing consultant, or creative director, simply to jobs that are really interesting.

Let’s have a look how to succeed in an interview for this position.


Personal and behavioral questions will prevail

If you looked forward to doing some creative stuff in your interview, I have to disappoint you. Unless you apply for a job in a small marketing agency (which I would suggest, but most people who read this article apply for a job in a big corporation), you won’t really deal with any technical questions.

Big companies have the standard hiring procedure for entry level jobs in marketing. They will ask you mostly personal questions, trying to understand your motivation, communication skills, and goals.

Then they will progress to behavioral (situational) questions, trying to understand how you’d react to different situations that happen in a workplace daily.

A simple personality test, or one short test of your marketing skills, may follow. Let’s have a look at the questions.


Why did you decide for career in marketing?

Try to talk about the value you can bring to the employer, with your skills and abilities. For example, you can say that you have a good understanding for the needs and desires of various demographic groups, that you enjoy drawing and creative work, and that you understand the importance of marketing for every single business.

Try to avoid connecting your job choice with the studies you’ve completed. Saying that you apply for a marketing specialist job because you graduated from market research, marketing, or economics, would indicate a must, not a desire. They should feel that you really want the job.


How do you imagine a typical day in work?

Two women work on a market research. One of them do some math with the calculator.This depends strongly on the size of the company you’ll work for. If you apply with one of the big players, you should not get carried away with you imagination.

For the first year you’ll only help other people from the marketing department, conducting simple research tasks, analyzing data, and helping them with designs (they will assign the tasks). Your prime time will come much later, if you stay in the company.

So in this case, I suggest you to say that you plan to actively participate on the work of your team, or the entire marketing department, and are ready to take care of any tasks your superiors will assign to you.

The situation differs in a small company, and small teams. Now you can talk about creativity, designing campaigns, working on your own designs etc.

Read the job description carefully. The information should help you to understand what exactly you will do in the job.


What motivates you the most in this job?

Money is not a good answer. Talk rather about things you want to accomplish in marketing. In an ideal case, they should relate to the goals of your employer. Let me show you how you can do it.

You can say that working on interesting campaigns that have a potential to bring in a lot of money and reputation for the company motivates you. You can also say that you will learn a lot in this job, especially during your first years in marketing, and since you want to become really good in marketing and advertising, the opportunity to learn motivates you.

Special Tip: Download the entire list of questions in a simple one-page long .PDF, print it, and practice your interview answers anytime later:

marketing specialist interview questions, PDF

Where do you see yourself in five years time?

Try to connect your future with the future of their business. You can say that you hope to become a marketing manager, or a consultant, and that you hope to stay with them and help them grow.

The key is to convince them that you have some goals and a career plan (since each responsible employee will have at least a vague career plan), know what you are doing and why you are doing it.

Only in this case will you be able to overcome crisis of motivation (which always arrives at some point), and try your best every day in work–since you will know where you are going…


Other personal questions you may face in your marketing specialist interview

  • Tell us something about your studies.
  • Why do you want to work for us, and not for one of our competitors?
  • What are your weaknesses?
  • What do you consider your greatest strength when it comes to marketing?
  • Why did you leave your last job?
  • Why should we hire you, and not one of the dozens other applicants?


Behavioral Questions for Marketing Specialist

Describe a conflict you had with one of your colleagues, in your previous job.

If this is your first job application, the questions can go like: What would you do if you had a conflict with one of your colleagues from marketing department?

Conflicts do happen in every single workplace. The key is to not destroy the bridges, and to get the best out of every conflict, in terms of constructive results.

Speak about any conflict in a calm and cheerful voice. Ensure the interviewers that you are open to criticism, and can admit making a mistake….


Describe a situation when you reached a goal and tell us how you achieved it.

Man tries to explain his motives in an interview, using his hands to help him to get the mesage over.Many companies set monthly and yearly goals for all employees, including the people from marketing department.

Show the interviewers that you like goals, that you even set them for yourself while trying to become better in what you do.

Speak about your goals with enthusiasm. Clearly describe the milestones you set, and how you progressed from one to another. Do not forget to give credit to people who helped you on your way. This is very important, since it show the employer that you are a team player, and can give credit to the others.

Special tip: The goal you talk about doesn’t necessarily have to belong to the sphere of work. You can talk about your goal of graduating from the college, losing weight, quitting smoking, or anything else. It is your attitude that matters for the hiring managers.


Describe a situation when you were under pressure in work.

Pressure from your boss, from the deadlines, pressure you put on yourself. Many corporations of 21st century are based on the culture of constant pressure. Pressure to deliver, pressure to improve, pressure to always achieve more.

I do not consider this a good trend, but we have to play with the cards we were dealt. Here you have a few good options for an answer. First one is saying that you actually work better under pressure, that it motivates you to try hard and deliver your best (you can demonstrate this while narrating a situation you experienced in the past, when the pressure was high).

Second alternative is saying that you are naturally a calm person, focus on your job, try your best, and do not let the pressure to get to your head. Actually this is how we should react to any external pressure. Easy to say, hard to do….


Other behavioral questions for your marketing specialist interview

  • Describe a situation when you had to motivate someone in work (your colleague, your subordinate).
  • Describe a time when you had to deal with an angry or upset client (customer), who were not happy with your work.
  • Describe a situation when you did not agree with the opinion (or decision) of your superior or supervisor, and knew that they were wrong. How did you handle that?
  • Describe the biggest failure of your professional career.
  • Describe a situation when you went above and beyond with your service (for the customer, for the colleague).
  • ….

Special tip: You will find multiple brilliant answers to all difficult behavioral questions in our Interview Success Package. Get it now and outclass your competitors in an interview!



You won’t face difficult technical questions in your marketing specialist interview, but it won’t be easy to succeed. It will be difficult mostly because you will compete with many other people for the job (this is a popular job title), and the margins will be thin.

Get ready for the questions you may face, and try to make the best possible impression. Success or failure is not a question of luck, especially when we speak about entry level jobs. Prepare better than the others, and succeed. We wish you good luck! – Your best job interview coach since 2011

Matthew Chulaw
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