Business has become extremely competitive in the recent decades. It isn’t easy to stand out with your product or service, and customers always have many options, regardless of what product or service they want to buy. The situation has only augmented the importance of brand building, in both local and international sphere. Because people connect with brands, trust brands, and do business with brands. No wonder that hiring managers use questions about brand building more and more in various interviews, and we will look at one such question now: What does the brand mean to you?

It is rather a general question and it offers plenty of options for an answer. But in all these options, it is important to emphasize that you understand the importance of brand building, and that brand is something you want to help to build and develop while working in the company. You can even try to turn things around and instead of talking about a brand in general you talk about their brand. This strategy works extremely well when you apply for a job in a company that IS a brand. Think Google, Amazon, Apple, KFC, of Hilton Hotels to name just a few examples.

Let’s have a look at 7 sample answers to this interesting question. I tried to come up with some variety, and hope that the answers will inspire you and help you to find your own words, while you try to make the right impression on the hiring manager, and secure a job of your dreams. Enjoy!


7 sample answers to “What does the brand mean to you?” interview question

  1. For me a brand means something that people can connect with. Something that consumers trust. A brand is something that consumers, or even a general public, associates with certain values and principles. Sometimes brand can represent these principles directly… To sum it up, brand isn’t only something worth building nowadays, an option a corporation has. It is a must if one wants to stay successful in a long run. And I am excited about helping you to build such a brand.
  2. It means to me a shinning star I can distinguish in the ocean of other stars and galaxies. Because it has specific values, colors, products, concepts, something that makes it unique in the complex landscape of this business field. Do you know what a good branding is? You say search engine, and people say Google. You say shopping, and people say Amazon. And when you say soccer, people say Real Madrid. That’s what excellent branding is, and what it means to me.
  3. Well, your brand means to me quality, longevity, and luxury. It isn’t a product for everyone out there, and that’s exactly what makes it so successful--than not everyone can afford it, that it will always be something special for people. And you build this brand really well with all the brand ambassadors, and with the way you present the product. I really love it, and it would make me super excited to become a part of your team.
  4. For me, your brand stands for affordable 4-stars hotels in city center locations. And that’s a type of accommodation many people seek, and no doubt they associate your name with such a hotel type. But it means more than that to me–it also means my dream place of work, and that’s why I am in this interview with you.
  5. To be honest, I am still trying to find my answer to this question. I no doubt know that brand building is crucial, and no doubt that the way people and companies do it influences me in my every-day decisions, even though I may not consciously realize it. And I am sure it works that way for almost everyone. But what exactly it is and how to do it correctly–how to build a strong brand as a person or as a company, is still a bit of a mystery to me. Mystery I hope to resolve while working for you.
  6. A brand? Typically just lot of empty words. Or an excellent marketing if you want. Just look at the cars for example. I can tell you that I’ve driven cars ranging from $10,000 to $200,000, and that the difference between a $30,000 car and a $150,000 car is actually pretty slim. A second or two faster from 0 to 100 miles and hour, or a bit more leather here and there… But some companies make their products look special, build for themselves an image of a luxury brand. And than lunatics all over the world spend huge sums of money buying something they could get twice or three times cheaper–with the same quality, just with a different name on it… But that’s the world we live in, and who I am to change it, or judge it?
  7. Brand is something I try to build. My personal brand. I want to be recognized as an excellent marketer with innovative ideas, but only that. My idea is that people recognize me for my values, responsibility, quality of communication. That when one says marketer in this area, people imagine my face…. That’s what brand means to me, and I hope to continue building my personal brand while working for you…

So that’s it! I hope you know now how to deal with this tricky question! If you’re still not sure, have a look at 7 sample answers to the following questions:

Matthew Chulaw
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