Dear job seeker,

I will keep this page short and to the point. Here’s what I have for you today:

In the eBook, you will find multiple great answers to each of the following questions:

  • Why do you want to work as a communications manager?
  • How do you imagine a typical day in this job?
  • How would you describe your communication skills?
  • Describe the situation in which you were able to use persuasion to successfully convince someone.
  • What sort of message/company image would you try to convey with your communication to the public?
  • Imagine that an employee died in a production hall. It was their mistake, they didn’t respect the regulations and safety rules. What would you say to the media representatives who assembled in your office with their cameras?
  • You have probably checked our social media channels. What can we improve in our communication through these media channels?
  • Tell me one thing about yourself you wouldn’t want me to know.
  • What do you want to achieve in our company, while responding for both internal and external communication?
  • Describe a time you were successful in delivering the company message to a target audience. What was the key to your success?
  • If there was a conflict between a senior executive and an external party during an event, what could you do to diffuse the situation?
  • In your opinion, what is the difference between image and identity of a company? How will you try to impact these two things from a position of a communications manager?
  • What does integrity mean to you?
  • Describe a situation when you reached a goal and tell us how you achieved it.
  • Describe the biggest failure of your professional career as a manager.
  • … and ten other tough questions you may face in your interview for a job of a communications manager or specialist.

Check the sample to see how this eBook can help you:


Sample from the eBook

Q: How would you define a successful brand campaign?

Hint: No need to complicate things here: A successful campaign is one that meets the goals you set for it. For a brand campaign, this can be a variety of things:

  • Improving the awareness of the brand.
  • Gaining a certain number of views, followers, shares, conversions.
  • Differentiating from the competition, regaining reputation and trust, changing the image of the company in the eyes of the public (new logo, goals, vision, whatever).
  • … and many other things.

Ensure the hiring managers that you do not shoot in the dark. You will always set some tangible and realistic goals for the brand campaign, and will measure the success of the campaign accordingly.


Sample answers

– I would define it as a campaign that meets the goals we set while designing it. Simple as that. It is impossible to say whether something was successful or not if we do not have a clear criteria for measuring the success of it.

In a brand campaign, we can aim for better sales, more referrals, more job applications, better recognition in the press or among the customers, or for more simple indicators, such as views, shares, etc. With proper conversion tracking and monitoring systems in place, we can evaluate the success of each campaign.


– Basically I would define it as a campaign that helped the company to improve either the reputation of their brand, or the awareness of it. After all that’s the goal of brand building—to find our place in the spotlight, and to make sure customers recognize us.

This is not always easy to measure, especially if we run different campaigns simultaneously, for example on various social media platforms, in print, TV, etc. Things can snowball, we can see a cumulative effect of our efforts, and it won’t be necessarily possible to evaluate the success and impact of each individual campaign.

But we will be able to evaluate the success of the entire brand building strategy, since it will translate into more sales, or into other tangible results we achieve in the business.


Q: What do you consider the toughest aspect of this job?

Hint: The most important thing is to show realistic expectations, to ensure the hiring managers that you count with challenging aspects of the job.

Facing a room full of reporters who try to catch you off guard, and make you say something you’ll regret later, is definitely not easy for anyone.

What is more, sometimes you will have to tell a lie, or at least not the entire truth. You will twist it a little, or conceal a part of the story, to protect the reputation of your employer. A man of strong moral principles will always find it hard to do…

Anything you pick, you should ensure the interviewers that you count with facing challenging situations in this job, and that it does not discourage you from applying for it.


Sample answers

– For me personally, not telling the entire truth is the toughest aspect of this job. But I am aware that we will have to conceal certain things in front of the public, or even in front of the employees. I have strong moral principles, but I also understand that sometimes a little lie can help a greater good, and then it is acceptable. I will always remind myself this, when facing an ethical dilemma in my head.

Another difficult thing is facing press when they discover some misstep or scandal. One cannot hide things any longer. In such a case the press will almost eat you alive, looking for the most shocking headline for the papers.

It is not easy to remain calm, to say the right things, to not make any mistake. And it is also incredibly stressful. But I have confidence in my skills and believe that I will handle such situations.


– In my opinion, the toughest aspect of this job is to translate the goals of the managers into meaningful communication with the employees. Because we often have to tell them something they do not like to hear, such as that they have to work longer, that there won’t be any bonuses this year, and so on.

It’s a true art to convey this message in a way that it won’t disrupt the routine in the workplace. But that’s our job, to be the bearer of both good and bad news, and I believe that I will learn how to convey the bad news in a most appropriate way.

End of the sample


These are just two questions. You will find 25 in the eBook, including tough scenario based questions. But that’s not all.

To ensure you will get the job, I included in the book six principles you need to understand before you can ace this interview.

Without talking too much about them, let me show you another sample from the book:


Sample no. 2

Principle no. 1: Your communication skills are tested from the first moment to the last

You do not have to be an HR Manager or an interview expert to understand that communication skills matter for this position. That’s an obvious thing. But how will they assess your skills in this interview?

They will certainly ask you some questions, referring to situations from your past, and to hypothetical situations, asking how you would react in each one. And they may also ask you to “describe your communication skills”. You will find answers to such questions in the second part of this eBook.

However, you should realize that when a company tries to hire someone for a job of a Communications Manager, the communication skills of job applicants are assessed in each stage of the hiring process, and that the managers observe every detail.

For example, starting from the beginning of your job application process:

  • Is your resume easy to read and understand? Do you include only relevant and important information, or do you make it excessively long?
  • How do you react when they call you? How do you introduce yourself on the phone?
  • When answering their questions, do you think about your answer for a while, choosing your words carefully, or do you spontaneously say the first thing that comes into your mind?
  • During a face to face interview, do you keep an eye contact with all people in the interviewing panel?
  • Can you stay calm, and reply their questions without emotions, even when they put you under pressure in an interview, or ask you some uncomfortable question?
  • Do you talk to the point, answering exactly what they asked, or do you lose your line easily?
  • Can you articulate clearly, talk loud enough, and is it easy to understand your words, and the message behind your words?
  • And do you have at least some answer to each of their questions, or do you remain silent in certain moments of the interview?

Think about it for a moment. A skilled interviewer or recruiter does not have to ask you a single question about your communication skills in particular, in order to assess your communication skills, and to judge your readiness for the job.

It’s enough for them asking you other questions (about your experience, goals, motivation, attitude to certain situation in the workplace, etc), and observe the things I just mentioned.

To help you remember what you should do to make the right impression, and to convince them of your communication skills—not with your answers, but with the way you talk and act in an interview, try to stick to the following 7 principles:

  1. Listen first, talk second.
  2. Take your time to think about your answers, do not react in a spontaneous way (great communications managers weigh the consequences and pros and cons of different options before they start to talk).
  3. Always try to talk and write to the point—whether on your resume, when calling with the hiring managers, in an interview, in a follow-up letter. No need for secondary content.
  4. Keep ………………………….

End of the sample

Matthew Chulaw
Matthew Chulaw, author of the eBook

So that’s it. I do not want to waste your time with lengthy sales pages, and imaginary last minute discounts or fake reviews, just like most other people do, when trying to sell you eBooks on their websites.

You have read the samples, you know what the eBook is about, and surely you can tell whether it will help you.

I sincerely believe it will. And you can read it easily in two to four hours, it’s 15,000 words. Only things that truly matter, no secondary content.

Plus, of course, like with everything else we sell here on, you have a risk free sixty days money back guarantee. If you don’t like this eBook for any reason, or no reason at all, just let me know (email me at matthew[at]interviewpenguin[dot]com) within 60 days and we will give you a full refund.

Quick Summary

  • Brilliant answers to twenty-five questions you may get in your interview for a job of a communications manager or specialist.
  • Several sample answers to each question, so you can choose one that reflects your values and experience (including answers for people with no working experience).
  • Six principles of acing the interview, things you simply need to know in order to make the right impression on the hiring managers.
  • Instant download, .PDF format (you can read it on any device (mobile, kindle, PC), and you can easily print it).
  • Secure and simple checkout with PayPal, you can pay with your credit/debit card, or with your PayPal account.
  • Price: $24.97, one time payment, no hidden fees or upsell. 60 days risk free money back guarantee . Sold exclusively on
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(After the payment you will be directed back to our website, to a protected page, to download your eBook. You will also receive a download link and instructions to your email, just to ensure that you will get the eBook without waiting, even if the redirect fails.)

That’s it. Your interview does not have to be stressful, or difficult. You can interview with confidence, and give brilliant answers to all tough questions. Download the guide today, and succeed in your interview.


Matthew Chulaw,

Your personal job interview coach

P.S. Feel free to send me a message if you have any questions. I try my best to answer all messages within twelve hours (matthew[at]interviewpenguin[dot]com).

Matthew Chulaw
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