Most job seekers apply for multiple offers simultaneously. You have probably done the same thing.
Trying to improve our chances of getting an invitation for an interview, it is logical to submit more job applications. Job search is a game of numbers, isn’t it?
To understand your real motivation to work in the company, however, the interviewers will often ask what you know about them, and about their business.
Many job seekers answer this question in a wrong way, saying:
- I do not know much, becasue I thought I would learn more about you in this interview.
- I know that you are looking for a new marketing manager and that’s why I am here. I do not know anything else.
- I do not know anything. I applied for many offers and did not have time to research about you.
Those answers may sound funny to you, but believe me, it is not funny to hear them from the job applicants, if you try to hire someone for the job…
Do your research, and find something you can compliment
To come up with a good answer, you should do some research prior to the interview, focusing on the following areas:
- Biggest achievements of their company
- Company culture and working environment
- Their vision and long terms goals
- The working duties
- Their product portfolio
Try to find something interesting, and compliment them for it. Remember, everyone like when we praise them for their work….
To give you some idea on to answer the question, you will find below the answers from job seekers who participated in our survey, or bought our interview success package.
Real answers to what do you know about our company question
Your company specializes in export-import and is active primarily in CIS marketplace. Since I have experience with these markets, and speak Russian fluently, I see it as a good place for work.
This applicant did more than just summarizing what the company specializes in. He used the opportunity to show the interviewers why he is a good match for the offer.
I googled some information about your company. I found good reviews, and interesting products. What is more, your former employees said good things about you on social media.
The job seeker did something extra. Instead of just checking the company website, she spent time reading reviews, and checking feedback from past employees on social media. This is a clear sign of a strong interest for a job.
What caught my eye on your website was your vision. I really like the way you approach your customers and the long term goals you try to achieve with your activities. Hopefully I will get an opportunity to help you with achieving these goals.
Most managers are proud of the vision and long term goals of their company. To compliment them is definitely a great way to answer the question. What is more, you can mention, just by the way, how you could contribute to achieving their goals. Employers will be stunned when they hear your answer!
Your company is the leading player in terms of to market share and ROI. What is more, your numbers are getting only better each year. You must be employing only real professionals in your company. An that is the reason why you may enjoy having me on board…
I have read a lot about your company. The open space offices, lounge for the employees ,and team building activities you organize are really interesting. It seems it is a great place to work and that’s the reason why I applied for the job.
HR people are typically responsible for team building activities, and other benefits we enjoy (or at least most of us do enjoy them:)). Complimenting these things, you are in fact complimenting the HR people. Such an answer can easily win you their hearts.
Do your research, find something positive, connect it with your interest for the job, and you have the perfect answer to this question.
To see a similar analysis of other common interview questions, check the interview questions in detail section on our website. Thank you for reading, and good luck in your interview!